Knowledge is the greatest weapon in the Web 3.0 and AI domains｜ Latest Books and Publications Recommended by the Editorial Department Vol. 3

We live in an era in which new technologies are born one after another and booms come and go. That is why we should read good books that provide us with wisdom that is not affected by the times.

With the advent of AI, it seems that “how to work” is being questioned. As a company, it is often taken for granted that “growth” is the goal, but as business expands, costs increase and the risk of failure is also a cause for concern.

However, if the business expands, costs will increase and the risk of failure will be a cause for concern. Can AI provide an answer to this question?

1. Prescription for those who worry that “AI will take my job

The emergence of AI services that can easily search for data, generate text, and create documents summarizing information on the Internet by simply typing simple sentences has triggered a rethinking of “human work.

Moreover, AI is now mastering not only text creation but also illustration creation, music production, and other “human-able” tasks. Therefore, many people may wonder how long their jobs will have a “shelf life.

To such people, I strongly suggest that they should focus on “things that can be done only by human beings. There is no need to worry that AI may take away your job, your place, and your purpose in life. Read this book and reaffirm the value of “what only humans can do,” which can only be realized in the age of AI.

Recommendation ▶

Let's reaffirm what is unique to human beings, which AI cannot possess.

2. Get the whole picture of AI, from its potential to its problems, in one book.

Regardless of your opinion on the pros and cons of AI technology, society is already undergoing major changes due to AI technology, and even those who do not intend to use AI immediately may be concerned about the trends of AI technology. However, the discussions and points related to AI technology are so wide-ranging that just following the information can be a challenge.

What is AI, what kind of things will be created by AI, and what kind of problems does AI have? This book is an introductory book that summarizes these important points related to AI in a single volume and provides basic knowledge for living in the age of AI.

This book is recommended for those who do not want to be left behind on the latest topics and who want to know the cutting edge of AI, which is evolving at an astonishing pace.

Recommendation ▶

Understand AI now and in the future, summarizing the key issues

3. Master “what you want to do” because you are a small organization

As an entrepreneur, you probably dream of growing your business into a large corporation by continuing to increase sales with your unique services and products. However, business expansion increases the amount of organizational management effort, which is far removed from the entrepreneur's desire to create something from scratch by his or her own efforts. Therefore, this book argues that “business expansion is not the only correct management solution.

This book summarizes the merits and mindset of “management without expansion,” based on the author's rich experience in the IT industry for more than 40 years as the founder of MIT System Research Institute, Inc. The content of the book is not a primer on how to run a small organization, but rather follows in the footsteps of the author and his company, and provides hints from specific episodes based on his experiences.

Recommendation ▶

Learn from the intense experience of a small company that survived the IT industry.

4. specialized book for mastering Web marketing

A specialized book on Web marketing based on real-life experiences by the author, who taught himself Web marketing from a capital of 10,000 yen and grew “Kita no Tatsujin Corporation,” which he founded himself, into a prime TSE-listed company.

He categorizes the two types of marketing: “fundamental marketing,” which is a communication design method based on human emotions, and “technical marketing,” which makes full use of digital data and calculates profits down to the penny, and warns against the bias toward technical marketing that many Web marketers tend to fall prey to. This book sounds the alarm bells against the over-emphasis on technical marketing that many Web marketers tend to fall prey to.

This book shows that first of all, there are the fundamentals of “who, what, and how” to communicate, and that technical marketing such as SEO needs to be tried based on these fundamentals. This book is sure to be a new learning experience for both beginners and experienced advertisers.

Recommendation ▶

The book is written by the president of a prime-listed TSE company and an active marketer, who reveals all of his secrets!

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