Mercari's Web 3.0 strategy - and the procedure for buying bitcoin on Mercari.

Bitcoin trading services have surpassed 500,000 users in just over three months since their release.

Of these, approximately 80% have no experience in crypto asset trading.

Melcoin Inc, a subsidiary of Melcari Inc, launched a service on 9 March that allows users to trade bitcoin (BTC) within the Melcari flea market app.

The number of users of the service exceeded 300,000 in just over two months after its release and 500,000 in just over three months, with approximately 80% of the 500,000 users having no experience of trading crypto assets. The number of users who come into contact with Web 3.0 for the first time through ‘Mercari’ appears to be exploding.

Mercari is Japan's largest flea market app, a marketplace where users can freely buy and sell clothing, consumer electronics and other items. The service has a cumulative total of 48 million users and 22.26 million monthly users (*as of April 2023). The company also offers Melpay, a payment service that can be used at convenience stores and other physical shops, as well as for online shopping.