Binance Japan Announces “Binance Japan Card” Credit Card

Binance Japan, a domestic cryptocurrency exchange, announced on the 13th the launch of a new credit card, the “Binance Japan Card.” The card offers rewards in the cryptocurrency BNB based on spending amounts, aiming to establish a new style of asset accumulation through everyday credit card payments.

The Binance Japan Card is issued by Life Card, with JCB as its international payment network. Applications will open on the 13th. The annual fee is waived for the first year and set at ¥1,650 from the second year onward; however, the fee will also be waived for the following year if annual shopping spending exceeds ¥100,000.

One of the card’s key strengths is its industry-leading reward rate, offering 1.6% worth of BNB back based on shopping expenditures. Users can accumulate BNB in a manner similar to traditional point programs, and the rewarded BNB can also be used for purposes such as staking and other investment activities.

To receive BNB rewards, users must have a Binance Japan account. The conversion rate for BNB rewards is based on prices on Binance Japan’s trading platform.

Regarding the background behind the issuance of the credit card, Takeshi Chino, Representative Director of Binance Japan, commented at the Binance Japan Card launch event that the company aimed to “create touchpoints to cryptocurrencies through a point-based approach that feels familiar to the Japanese market.”

By adopting a style well suited to Japan—“investing through points”—the card is designed to allow users to experience cryptocurrencies not as something difficult or abstract, but as practical and usable assets. Chino emphasized that, unlike conventional point reward programs, the card enables users to leverage the unique characteristics of cryptocurrencies for investment and asset management, positioning it as a potential gateway from everyday payments to the Web3.0 ecosystem.

While there are currently no plans to offer rewards in cryptocurrencies other than BNB, Chino noted that “it is not entirely off the table.” He added that Binance Japan will consider such possibilities in the future based on usage trends and user demand.

Source: Announcement
Image: Iolite

Related articles

Binance Japan Forms Capital and Business Alliance with PayPay, Exploring Cryptocurrency Purchase Services via PayPay Money

"Slash Card" - a Japan-specific "cryptocurrency credit card" that makes value transfer more convenient - Interview with Shinsuke Sato of Slash Fintech