A new strategic partnership has been announced in the digital asset industry. On October 14, 2025, eole Inc. (hereafter “eole”), a Tokyo Stock Exchange Growth-listed company engaged in a wide range of internet businesses, and Animoca Brands Japan, the Japanese subsidiary of the global Web3 company Animoca Brands, entered into a strategic business partnership in the Digital Asset Treasury (DAT) domain.
This partnership marks one of the first collaborations among publicly listed Japanese companies aimed at leveraging digital assets as part of their corporate financial strategies—a pioneering move that signals the growing institutional adoption of digital assets in Japan.
In its medium-term management plan released in August 2025, eole positioned its crypto asset financial business as a core pillar of growth. The company is advancing key strategies in the DAT field—strengthening its financial foundation and expanding operations through the acquisition and holding of digital assets—alongside crypto lending and crypto payment initiatives.
Behind this initiative lies the increasing demand among corporations to utilize digital assets. In the United States, an increasing number of public companies have begun holding Bitcoin and Ethereum as part of their treasury management strategies, and this trend is gradually expanding in Japan as well. However, few Japanese corporations possess the expertise or infrastructure necessary to manage and operate digital assets effectively. By leveraging Animoca Brands’ global Web3 experience and ecosystem, eole aims to overcome these challenges and pioneer a new model for corporate digital asset management.
Details of the Initiative
In September 2025, Animoca Brands Japan launched its Digital Asset Treasury Management Support Service, a comprehensive program designed to help listed companies manage and operate their digital assets. Utilizing the extensive knowledge and global network built by its parent company, Animoca Brands Japan provides tailored support to help corporate clients develop optimized crypto asset strategies.
This includes assistance with holding and incorporating assets such as Bitcoin into corporate finances, as well as facilitating active asset management through staking, lending, and DeFi yield farming. The company also supports entry into blockchain-driven, recurring revenue models to expand long-term corporate value.
Through this partnership, Animoca Brands Japan will support eole’s DAT and crypto lending initiatives, contributing to the company’s financial resilience and corporate value enhancement. Both parties also plan to explore further collaboration opportunities within the DAT field and co-develop new business ventures.
Reference: Animoca Brands Japan
Image: Quoted from press release
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