[NEWS] gumi partners with US marketing support tool developer LUDO

gumi, which develops and operates mobile games, has announced that it has partnered with LUDO, a US marketing support tool developer, to jointly form a community for digital content in the "OSHI3" project, which gumi is leading.

By utilizing the community formation support tool provided by LUDO, gumi will strengthen the engagement and retention of OSHI3 users.

In addition, by identifying loyal users, which could not be measured in the past, the two companies plan to jointly conduct user analysis in order to provide high user satisfaction in the planning and marketing of various content to be released in the future.

By collaborating with LUDO, which has strengths and a track record in the global market, the two companies aim to form a vibrant and participatory community for OSHI3 and increase the value of the Oshi token, which is the foundation of OSHI3.

LUDO is headquartered in New York and was co-founded by Annie Reardon and Renee Russo, who are women entrepreneurs under 30 years old in 2023 by Forbes magazine. 

In 2014, the two founded Female Founders Fund with the simple belief that "women will build tomorrow's companies." Since then, it has become a leading source of institutional funding for female founders, raising seed capital at company valuations of over $3 billion (approximately 426 billion yen).

LUDO's core technology is the next generation of loyalty programs. It turns passive followers into brand advocates, driving retention and sales.

With an intuitive and powerful solution designed to increase customer engagement and loyalty, you can automatically create community-driven loyalty campaigns without writing a single line of code.

LUDO's infrastructure is blockchain-based, creating a trusted infrastructure built on smart contracts that can instantly detect and remove fraudulent activity.

Next-generation user engagement tool 

Real-time data analysis allows you to better target and understand your customers.

Proven track record with various game companies, including AAA game developers and studios. LUDO is a cutting-edge user retention and loyalty improvement solution built on blockchain technology, providing next-generation tools to enhance user engagement. 

LUDO's platform is revolutionizing the loyalty world industry by leveraging the transparency, security, and efficiency of blockchain.

OSHI3 is a new platform project for Oshi activities based on the cryptocurrency "Oshi token (OSHI)". With the mission of "Create a new OSHI world", we aim to build a borderless token economy where fans around the world can share "one step ahead Oshi activities experience". 

OSHI is the underlying token of OSHI3 issued by BOBG PTE.LTD. It is designed to give OSHI utility to multiple contents, thereby ensuring long-term sustainability of token value. 

Reference: Announcement
Image: Announcement

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