[NEWS] NTT Digital announces campaign in collaboration with Sanrio's "Happy Danby"

On the 21st, NTT Digital announced that it will launch the "Happy Well Cheer Squad" campaign in collaboration with 22 companies across the industry.

"Happy Well Cheer Squad" is a campaign born from "web3 Jam," a co-creation project between NTT Digital and supporting companies. It is also the first initiative by web3 Jam.

The theme of the campaign is "Happy & Wellness," and Sanrio's popular unit "Happy Danby" will be the cheering squad leader, and participating companies who will liven up the campaign will be the cheering squad members, and they will support participants in creating opportunities to become mentally and physically healthy.

According to the announcement, each of the 22 companies participating in the campaign will have a mission prepared, and if you complete the mission and collect stamps, you will definitely receive a "Happy Danby" digital card. In addition, prizes provided by each company will be awarded by lottery. The digital card will be distributed as SBT, a non-transferable NFT. The campaign will run from the 21st of this month to March 2nd.

One of the features of the campaign is that it provides an opportunity to acquire habits and knowledge that lead to health while playing. By clearing the missions, you can get 6 SBT characters: Pochacco, Tuxedo Sam, Kerokerokeroppi, Badtz-Maru, Hangyodon, and Pekkle the Duck. You can enjoy watching each character move using original 3D animations.

web3 Jam was launched in May last year as a Web 3.0 co-creation project, and currently has the support of 31 companies, including Asahi Soft Drinks, Calbee, Monex Securities, and Recochoku. Through mutual customer referral measures using blockchain, the project explores the possibility of new co-creation that transcends corporate boundaries.

web3 Jam's efforts have been adopted as part of the Ministry of Economy, Trade and Industry's FY2023 supplementary budget project, "Demonstration project for building digital public goods using Web 3.0 and blockchain."

Reference: Announcement
Image: Quote from the announcement

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