A Comprehensive Analysis of the Cryptocurrency Exchange "Binance Japan"!

In August 2023, Binance—the world’s largest cryptocurrency exchange—officially re-entered the Japanese market and launched its new services under the name Binance Japan.

With over 100 million users worldwide and industry-leading trading volume and technological infrastructure, Binance’s full-scale entry into Japan is reshaping the landscape of the domestic crypto exchange industry.

This article provides an in-depth analysis of the current state of Binance Japan based on the latest updates. It covers key aspects such as supported crypto assets, trading fees, user experience, comparisons with competing platforms, regulatory compliance, and future prospects.

For both investors comparing domestic exchanges and beginners exploring the crypto space, this article aims to serve as a reliable and comprehensive resource.

Binance Japan is the rebranded identity of the former domestic crypto asset exchange operator “Sakura Exchange BitCoin (SEBC),” which was acquired by global crypto giant Binance. As a registered and licensed exchange under Japan’s Financial Services Agency (FSA), Binance Japan offers services that comply with local regulations, backed by Binance’s global liquidity and technological capabilities.

Previously, Binance.com had halted services for residents of Japan, but with the establishment of this local entity, Japanese users can now legally and securely access Binance’s infrastructure through Binance Japan.

One of Japan’s Most Extensive Token Lineups

One of Binance Japan’s standout features is its wide range of supported crypto assets. As of March 2024, it offers 47 tokens—including BTC, ETH, BNB, SOL, DOGE, and AVAX—ranking it among the top exchanges in Japan in terms of asset variety.

In particular, Binance Japan is the only licensed exchange in Japan that supports BNB (Binance Coin), Binance’s native token. This provides users with access to a valuable asset widely used in DeFi, NFT projects, and the Binance Launchpad—an edge that sets it apart from other domestic platforms.

The platform is also gradually adding Web3-related and alternative tokens that are not listed on other Japanese exchanges, showcasing its ability to evaluate and list high-potential projects based on Binance.com’s global experience.

Fees & Spreads

Binance Japan sets its spot trading fee at 0.1%, which is relatively lower than many domestic competitors. The platform also occasionally offers zero-fee trading campaigns, making it an attractive option for active traders.

However, it has been noted that the spread (the difference between buy and sell prices) in its brokerage-style interface tends to be wider. For users who trade frequently, this spread can incur more cost than the trading fee itself, so choosing the right trading format based on one’s strategy is essential.

It is also important to note that, unlike Binance.com, Binance Japan does not offer leveraged or futures trading. This is in compliance with Japan’s strict financial regulations and reflects a service model that prioritizes safety and regulatory alignment.

UI/UX: Refined Binance-Quality User Experience

The user interface and experience cultivated in the global version of Binance have been effectively integrated into the Japanese platform.

Both the web and mobile apps offer intuitive, high-speed performance, with smooth chart displays, order books, and real-time trading screens that avoid the lag often found in domestic exchanges—especially valued by intermediate and advanced traders.

The platform also supports API integration, offering high flexibility for users who engage in automated trading or advanced portfolio management. By allowing seamless connection with external tools, Binance Japan is developing an ecosystem that supports more sophisticated and scalable trading strategies.

What Services Does Binance Japan Offer? A Breakdown of Futures, Staking, and IEO Availability (as of March 2025)

Binance Japan is the Japanese subsidiary of Binance, one of the world’s largest global cryptocurrency platforms, and has been attracting significant attention in the domestic market. This article provides a detailed overview of the services currently offered by Binance Japan as of March 2025, focusing on futures trading, staking (Earn), and Initial Exchange Offerings (IEOs).

Futures Trading (Leverage Trading) Status

As of March 2025, Binance Japan does not offer futures trading or margin trading services for crypto assets. This limitation is due to strict compliance with Japanese financial regulations, which currently restrict the provision of leveraged trading products.

However, Binance Japan has indicated that it is considering the future introduction of futures and leveraged services. If regulatory conditions evolve, a phased rollout of these offerings may become possible.

For now, Binance Japan operates as a spot-trading-focused platform, offering a simple and secure environment for users.

Staking via “Simple Earn”

Binance Japan provides a staking-style service known as “Simple Earn”, where users can earn interest by depositing their crypto assets.

Simple Earn is essentially the Japanese counterpart of Binance’s global Binance Earn program. Users can deposit supported crypto assets for a set period in exchange for yield. There are two types of plans: flexible (which allows early withdrawal) and fixed-term (which locks assets for a defined duration). The annual yield varies depending on the asset and the length of the deposit period.

In Japan, this service is marketed under the name “Lending Service,” but in practice, it functions in the same way as staking products. For long-term holders, this is a popular option for making efficient use of their digital assets.

IEO (Initial Exchange Offering) Outlook

As of March 2025, Binance Japan has not yet conducted any Initial Exchange Offerings (IEOs). However, the company’s leadership has expressed a positive stance toward bringing Binance’s global Launchpad platform—a well-established fundraising and token launch system—to the Japanese market.

Any such rollout would be done in accordance with domestic financial regulations. While the exact timeline remains uncertain, it is highly likely that IEOs will become available in Japan in the future. Binance Japan already offers related services such as an NFT marketplace and automated crypto savings plans, which support asset formation and access to emerging blockchain projects.

When IEOs are introduced, they are expected to provide Japanese investors with rare and regulated opportunities to acquire promising new tokens, making the platform even more attractive to the local crypto community.

When discussing Binance Japan, it is essential to compare it with other major domestic exchanges. Below are the key points as of March 2025

Comparison Table

Binance Japan stands out in terms of the number of supported assets, user interface, and global integration. However, as of now, its offerings in areas such as futures trading, staking, and Initial Exchange Offerings (IEOs) remain limited, making it necessary for users to complement it with other platforms depending on their needs.

Binance Japan is a hybrid platform that combines the technological prowess of one of the world’s largest crypto exchanges with a user interface and compliance framework optimized for the Japanese market.

With its wide selection of supported tokens, refined user experience, and rapid development pace, Binance Japan offers a level of competitiveness that sets it apart from other domestic exchanges. These strengths position it as a strong candidate for both short-term traders and long-term investors.

However, the platform does have some limitations—such as a narrower range of available services (like futures and IEOs) and relatively wider spreads—which means that combining it with other exchanges may be a strategic move depending on one’s trading style and investment goals.

Looking ahead, Binance Japan is poised to play a significant role in shaping the healthy growth of Japan’s crypto asset market and will remain a key player worth watching.

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