What is the virtual currency "TRUMP (Trump Coin)"? A thorough explanation of the future prospects of Trump Coin and how to buy it

The cryptocurrency "TRUMP" is a cryptocurrency that was released in January 2025 just before the inauguration ceremony, and is said to have been personally involved with Donald Trump, the 45th and 47th President of the United States.

It is classified as a meme coin inspired by internet memes, and is a speculative cryptocurrency that does not have intrinsic value like fiat currency or stocks.

The total number of coins to be issued was set at 1 billion, of which about 20% (200 million) were supplied to the market at the time of release, and the remaining 80% (800 million) were held and locked (frozen so that they cannot be sold) by companies related to Trump and listed on overseas exchanges. This is a very biased distribution compared to normal cryptocurrency projects, and is characterized by the concentration of Trump coins on the issuer side.

The "official" meme coin launched by the president himself

Although there was a cryptocurrency called TrumpCoin in the past, it was an unofficial meme coin launched by Trump supporters, and in 2022 the Trump family stated that "we have no connection with it and do not permit its use," and even hinted at legal action.

In contrast, TrumpCoin, which appeared in 2025, was announced and promoted by Trump himself on social media, and was recognized by the market as the first de facto official Trump coin promoted by the entire campaign. In a sense, TrumpCoin can be said to be a cryptocurrency created as an attempt to monetize the president's popularity and support.

Meme coins are crypto assets with a joke-like nature, based on popular topics on the Internet or celebrities, such as Dogecoin (DOGE), which uses a Shiba Inu named Kabosu-chan, and Pepe (PEPE), which uses a frog motif.

Basically, they have no business backing or asset value, and their prices fluctuate only based on demand and topicality, so they are extremely volatile. As the name suggests, Trumpcoin (TRUMP) is a meme coin themed on President Trump, and its price trends and popularity are strongly influenced by public interest in President Trump and the enthusiasm of the community.

Differences from other meme coins

Like other meme coins, Trumpcoin became very popular as a speculative coin immediately after its release. In fact, most of the world's major cryptocurrency exchanges (Binance, Coinbase, etc.) began handling Trumpcoin in an unusually short time of an average of four days after its release, which is extremely fast compared to the average of 130 days it takes for other meme coins to be listed.

Although the exchanges explained that they "did not skip the review," Bitget CEO Gracie Chan said, "The crypto industry was abuzz with TrumpCoin craze, and listing it was urgent like other tokens," suggesting that the listing was brought forward by strong market demand.

However, the concentration of tokens at the issuer is a major risk factor for listing review. TrumpCoin has an extreme bias in that 80% of the total supply is held by the Trump family and its affiliates, which would normally be a dangerous level that could lead to a price collapse due to insider selling, but this time it appears that this was tolerated. The fact that such an unusual development has occurred shows that TrumpCoin is a meme coin that has been treated uniquely due to its political topicality.

President Trump announced the launch of this project on his social media account and actively promoted it himself. The issuer of TrumpCoin is said to be a company related to President Trump, and the 800 million locked tokens are mainly stored in two corporations, CIC Digital LLC and Fight Fight Fight LLC.

The whole picture of Trump's involvement and asset structure

These are all companies run by Bill Zanker, Trump's longtime business partner, and it can be said that the internal affairs of the issuers are controlled by President Trump's close associates.

Under this system, TrumpCoin (TRUMP) has brought huge economic benefits to the Trump family. According to estimates by cryptocurrency risk analysis company Gauntlet, President Trump is said to have made a profit of approximately $150 million (approximately 21 billion yen) through the buying and selling of TrumpCoin by mid-June 2025, and the valuation of his own holdings, which were partially unlocked in July of the same year, is expected to be added to his assets by approximately $93 million (approximately 13 billion yen).

With this unlock, it is reported that Trump's official net worth will increase by approximately $93 million from approximately $6.4 billion. In short, Trump is making huge private profits from the cryptocurrency projects he launched while in office.

Benefits for holders and ethical controversy

President Trump has also taken unprecedented preferential measures for Trump Coin holders. In May 2025, he invited the top 220 investors in terms of Trump Coin holdings to his golf club near Washington, D.C., for a dinner attended by the president and his wife. The top 25 "large holders" were given individual opportunities to interact with President Trump and a special tour of the White House. This VIP event, billed as "the most exclusive invitation in the world," was in effect an attempt to gain access to the president according to the amount of Trump Coin they held.

In fact, the dinner was heavily criticized by ethics watchdogs, who said it was like "witnessing corruption unfolding in real time," and Norm Eisen, who served as ethics adviser to the Obama administration, also denounced it as an "ethics nightmare," sparking controversy as a new form of corruption where politics and interests intersect.

In addition, the dinner also highlighted the problem of influence operations by foreign capital. According to an analysis by Bloomberg, at least 19 of the top 25 people by TRUMP holdings are from outside the United States, revealing a situation in which wealthy people overseas are effectively "buying" influence over the president through coin purchases.

As an example, Justin Sun, a cryptocurrency entrepreneur from China, is one of the largest holders of TrumpCoin, and was invited to the dinner in May and was given a branded watch by Trump, among other things, and was treated well.

Sun listed Trump Token on his own blockchain company and expressed a cooperative attitude by praising it as the currency of "MAGA" (the slogan of Trump supporters, "Make America Great Again"). In addition, he has strengthened his ties with the Trump camp by becoming an advisor to World Liberty Financial, a new cryptocurrency company related to President Trump.

As such, Trump Coin is also used by wealthy people both at home and abroad as a way to get closer to the president himself, and there are even concerns about national security.

In response to criticism of conflicts of interest and corruption, the Trump White House has defended itself by saying, "The president's business assets are entrusted to a family trust, and the president himself is not directly involved in asset management, so there is no conflict of interest." Meanwhile, President Trump's organization has not responded to individual questions, and ethical doubts have not been completely dispelled.

Price trend chart of TRUMP from January to April 2025. After a sharp rise immediately after launch, it can be seen that the price fell sharply towards the beginning of spring.

TRUMP was released on January 17, 2025, and trading was allowed on major exchanges immediately after its release, and speculative buying flooded in from the first day. As a result, the price skyrocketed in an instant, and on January 19, two days after its release, it recorded an all-time high of $75.35 per TRUMP.

Price trend chart of TRUMP and market changes

Trump's past year trends

Current price: $8.70

As of August 20, 2025 (CoinMarketCap "TRUMP price, chart, market capitalization")

At this point, the market capitalization reached approximately $15 billion, an unprecedented size for a meme coin. However, after that, the price rapidly fell due to selling pressure, and from the end of March to early April, the price temporarily plummeted to the $7 range. As of mid-July 2025, it is still at a single-digit level (around $8 to $10), which is about 85% lower than the peak price. This crash resulted in many individual investors suffering losses.

The sudden fluctuations also had a major impact on investor psychology. For example, Dubai-based cryptocurrency investor and influencer Kal Moon Runefeldt said, "The President of the United States launched a meme coin, so I thought I'd get on board a little," and invested about $300,000 (about 420 million yen) in Trump Coin at a price range of $50 to $60 per coin, but later regretted, "This was probably one of the worst transactions of my career." There are many cases in which investors who entered the market, lured by the popularity and buzz, suffered great losses after buying at a high price.

Market data also reveals the rise and fall of the investor base. The number of unique address-based holders of TrumpCoin has declined from approximately 817,000 at launch, to approximately 637,000 as of July 2025.

The number of "large" addresses holding more than $1,000 worth of TrumpCoin has also dropped significantly from 143,000 as of January 19 to just 12,000 today. These figures suggest that the initial enthusiasm has cooled and the base of market participants has shrunk, especially as small and medium-sized investors have withdrawn.

How to buy TRUMP coins using BITPOINT

On June 13, 2025, BITPOINT, a major domestic cryptocurrency exchange, officially began handling TRUMP coins.

BITPOINT, a cryptocurrency exchange registered with the Financial Services Agency under the SBI Group, is attracting attention as one of the few platforms that allows direct purchases in Japanese yen.

BITPOINT is an extremely safe and easy option, especially for beginners who are worried about registering with overseas exchanges and transferring money.

BITPOINT supports spot trading (sales office format), and you can instantly purchase a specified amount of TRUMP via the TRUMP/JPY currency pair.

Purchase procedure details

The procedure for purchasing TRUMP coins with BITPOINT is very simple.

1. Account opening

   Apply for an account opening from the official BITPOINT website. Identity verification (KYC) is completed by taking a photo and uploading it with a smartphone, and the review is completed as soon as the same day.

   If you already have an account, you can skip this step.

2. Depositing Japanese Yen

   Log in to your existing account and deposit Japanese Yen using bank transfer or quick deposit. The instant reflection function allows you to make purchases without missing the timing.

3. Purchasing Trump Coin (TRUMP)

   Access the exchange's trading screen and select the pair "TRUMP/JPY". Enter the desired amount or quantity, check the offered rate, and click the "Purchase" button to immediately place your order.

   The rate fluctuates in real time depending on the market price, so it is recommended to check the market price on the chart analysis screen before purchasing.

4. Checking and managing your balance

   After purchasing, your TRUMP balance will be reflected on the "Assets" screen. In addition to storing it within BITPOINT, you can also withdraw it to an external wallet (e.g. Phantom) that supports the Solana network if you wish.

   Please note that you must specify the correct contract address of TRUMP when withdrawing.

The biggest advantage of BITPOINT is that it can be purchased directly in Japanese yen, and it is operated under the Japanese legal system, which gives people peace of mind.

This significantly lowers the psychological hurdle for people who are handling crypto assets for the first time. Also, the fact that a hotly talked-about meme coin like TRUMP can be legally traded domestically is an extremely rare environment.

In addition, BITPOINT is planning to introduce a system for purchasing TRUMP through automatic savings in the future, which will increase convenience for people who are aiming for an investment style that assumes long-term holding.

It is no exaggeration to say that investing in Trump Coin entails extremely high risks. The main factors are as follows.

Possible risks

Extreme price fluctuations

As is the case with meme coins in general, Trump Coin is also prone to price fluctuations due to short-term speculative funds, and follows a typical pattern of a sudden rise followed by a sudden fall. In fact, most individual investors who entered the market at a high price in the early stages suffered losses due to the crash, and some analyses suggest that the total losses of approximately 712,000 wallets reached $4.3 billion.

Behind the rapid listing and overheating, there is always a risk of collapse, and it is necessary to be fully aware that funds can be drastically reduced in an instant due to high volatility.

Supply concentration and mass unlocking

About 80% of the total supply of Trump Coin has been initially allocated to companies and collaborators on Trump's side, and these are scheduled to be gradually released (unlocked) into the market over the next three years. If issuers or insiders hold a large amount of tokens, there is a potential risk that they could cause the market price to crash if they sell them all at once.

Token unlocking events are generally considered to be a negative factor because new supply flows into the market, and Trump Coin also has a large-scale unlock in July 2025 (about 90 million coins = a 45% increase in circulation), followed by gradual additional supply in the future. For this reason, it is necessary to be aware that selling pressure will be felt every time the unlocking schedule approaches, which could cause the price to fall.

A speculative product that is almost worthless

Trump Coin has no income like dividends from stocks or interest from bonds, and has no value backed by business revenue or assets. It is a purely speculative target whose price is supported only by demand and popularity, which is a point in common with other meme coins.

The New York State Financial Services Agency issued a consumer warning the day before the launch of Trump Coin, warning that "these tokens are often controlled by a small number of people, and are prone to become breeding grounds for pump-and-dumps, where early entrants sell off their shares and small investors who join later suffer losses after public instigation."

As mentioned above, this typical pattern actually occurred with Trump Coin. Therefore, buyers should keep in mind that it is a highly gambling product whose price movements are basically determined solely by herd psychology.

Regulatory and political uncertainty

In the United States, strong criticism has erupted from opposition Democratic lawmakers and ethics experts, who say that the unprecedented situation of the president himself promoting a cryptocurrency business is like "witnessing corruption unfolding in real time."

Corey Frayer, a former cryptocurrency advisor to the SEC (Securities and Exchange Commission), points out that "exchanges can't say no when asked to host the president's coin. The president has the discretion to appoint top regulators and enforce laws," raising concerns that the administration's control over the industry is distorting market fairness.

In fact, under the Trump administration, the SEC, which had previously strictly regulated most cryptocurrencies as securities, has changed its policy and issued a statement that meme coins do not qualify as securities, and there are moves to relax regulations.

Though the administration is currently providing a tailwind, there is a risk that the trading environment for Trumpcoin could change drastically if the regulatory stance becomes strict again due to a change in administration or political situation in the future. Because it is a project deeply connected to politics, investors need to factor in uncertainty that is dependent on external factors more than with ordinary cryptocurrencies.

At this point, the future of Trumpcoin requires a cautious view. As of mid-2025, the entire meme coin market has cooled significantly, with its market capitalization shrinking from approximately $119 billion at the end of 2022 to approximately $45 billion.

Future outlook and investment decision points

Trumpcoin itself has lost its peak enthusiasm, and as mentioned above, the number of holders and participating addresses is also on the decline. Unless there is new material or inflow of funds to reverse this trend in the future, it will not be easy to reproduce the price surge seen in the past. Rather, as supply will continue to increase due to regular token unlocks over the next few years, downward pressure is expected to be exerted intermittently on the supply and demand side.

On the other hand, President Trump himself and his camp are still actively promoting cryptocurrencies, and have made statements encouraging the community by positioning Trumpcoin as the "currency of the MAGA (Make America Great Again) movement."

President Trump has suggested a plan to develop the cryptocurrency industry, including TrumpCoin, into a new pillar of the American economy, and has actually declared that he will make the United States the global leader in cryptocurrency, raising the expectations of his supporters.

Therefore, as long as political support continues, there is a possibility that a certain level of demand and buzz will be maintained. TrumpCoin has also been listed on all major exchanges around the world, ensuring liquidity, and it is relatively easy to access if you want to buy it, which may be seen as a certain level of recognition.

Overall, TrumpCoin is still a highly speculative and unstable asset. Its source of value is largely dependent on the support and buzz surrounding the person of President Donald Trump, and on the other hand, there are few other factors that support its value.

It has a strong political "fan token" color, so to speak, and its long-term growth potential is unclear. When making an investment decision, it is necessary to carefully consider the above risk factors and future prospects.

Even if you are considering purchasing it, it is best to limit it to a small portion of your funds and only do so within a range that you can tolerate even if it becomes zero at worst. It is important to be fully aware that if you jump on the bandwagon too easily, you could suffer serious losses.

TrumpCoin (TRUMP) is the first cryptocurrency to be publicly launched by a sitting head of state, and its appearance was a unique example of the fusion of the meme coin boom and US politics.

Is TrumpCoin a "speculation" or a "revolution"?

The coin was created against the backdrop of the president's popularity and support base, and its price and market capitalization soared immediately after its release, reaching $15 billion at one point, but the subsequent sharp drop resulted in many individual investors suffering losses.

While President Trump himself and his associates hold the majority of the supply, he and others have made huge profits, but a number of ethical and regulatory issues have also been exposed, such as conflicts of interest with general investors and political influence due to the inflow of foreign capital.

As an investment target, TrumpCoin is a high-risk, high-volatility product unique to meme coins, and its future value is highly uncertain, with a large degree of uncertainty depending on the popularity of Trump personally and the momentum of the cryptocurrency market. In light of the above, when considering investing in TrumpCoin, it is necessary to fully understand the risks inherent in this new type of cryptocurrency where politics and finance intersect, and make a careful decision.

Image: Shutterstock

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